Spit it out!


Don’t be afraid to say stupid ideas because they might lead to a genius idea. One of the benefits of working at a combined advertising, design and pr agency is the creativity and artistic projects. There is a lot of brainstorming involved in advertising and design. On my first day, I was asked to join in on one of these sessions. I had no idea what to expect, so for the most part I just sat there and took it all in. They were throwing out all sorts of crazy ideas that didn’t make any sense to me, but I learned that not making sense didn’t really matter. One of the owners is really big on lessons and figuring out what we can take away from each client or situation. The lesson he repeats most often is you have to get the stupid ideas out in order to find the brilliant ones. He believes that you will spend more time trying to come up with just one brilliant idea than you would if each person could spit out 15 horrible ones and go from there.

During my time here I have learned that there are two different thinking processes: Creative and logistical. Planning a complex task for me is more difficult than figuring out the overall concept and tone of a project. I would much rather carry out the plan than be the one to write out every single detail. I love brainstorming, but I am not a huge fan of researching the small details. It has been exciting exploring a side of my brain that I honestly didn’t think existed. I always used to say that I didn’t have a artistic bone in my body, which is true when it comes to drawing, but my imagination is still pretty wild.

Overall, I have learned to just spit out the stupid ideas as long as you can give a brief description of where you were going with the idea people will respect it. It’s better to have a few stupid ideas that led to a brilliant one than it is to just sit there and add nothing to the meeting.

More interesting intern experiences to come…

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