The other morning I decided to open up my splendid, shinny little box of instant goodness; otherwise known as TweetDeck. I was absent for weeks and was in need of some major catch up. It happened to be a perfect day for me to jump back in, and I will explain why.
The situation breakdown: I was reading the days tweets when one snagged my attention. The Tweet read @lulugrimm Great way to ensure I’ll never use your product… Pimping your company in a comment on my blog. Wow. I shot @Lulugrimm, Lisa Grimm, a tweet stating that I thought her phrase “Pimping your company” was awesome and her statement was indeed shocking; that people still don’t know how to engage. We continued to tweet back and forth for a while. After our conversation, I felt somewhat obligated to write a blog post about the faux pas of social media engagement. Because apparently people are still uncertain of what is and what isn’t appropriate.
When, if ever, is appropriate to “pimp your company” on someone’s blog? Umm…NEVER! Social media revolutionized this old school tactic, well ok it basically tossed it to the curb. Pushing your company on people, no matter how awesome it may be, no longer flies. This is especially true when the product does not relate to the topic of discussion.
If you are still unsure of how to get your message out to the world through social media here are a few suggestions to preventing you from making a social media faux pas. For a more in-depth description of online etiquette and social media interaction, check out my other posts about creating online communities and Developing Social Media Plans.
- If you want to reach key influentials and introduce them to your company, product, or message get involved with what they are talking about. Interact with them via social media, learn their interests and find what you have in common with them.
- Don’t comment on a blog just to say great advice or nice post. Comment because you can add to the conversation, or explain how you gained value from the post. Oh yeah, and DON”T “pimp your company.”
- Connect with your key influencers, audience on twitter as well as through blogs and other social media sites. Twitter can quickly reveal a person’s interests and areas in which you can relate and help build a relationship.
These are just a few recommendations for those who are still a little unsure about how to interact on social media. It’s all about relationships and sharing information, if you engage and interact there will be a time and a place to spread the word about your amazing product or organization: the time will come my friend, the time will come.
Also, please feel free to add to this list of suggestions I was just going through some basics but I know there are more out there.