On August 19th I participated in a TweetChat with around 200 public relations professionals and fellow PR students. We tweeted back and forth over 900 times to #PRstudchat responding to six PR related questions. The moderator was Deirdre Breakenridge, or in this case @dbreakenridge, she is a PRo in the 2.0 realm, check her out! Another major contributor was Valerie Simon, @valeriesimon. Valerie is writing a six part blog series on the event revealing the best answers to the six questions …..
This was my very first TweetChat, so I didn’t quite know what to expect. Overall, it was very informative and a new way of getting useful information quickly. One of the most useful aspects about the chat was the automatic links to material. Social media is allowing students to connect with some of the smartest, most influential professionals and have direct access to their knowledge. I think that this will revolutionize the way students respond and discuss in classrooms. In my Strategic Social Media class that I took with Kelli Matthews we frequently had “quest speakers.” I put quotes around that because the majority of the guests spoke to us over Skype; when we had Skype issues we would type questions into twitter so the speaker could still respond to our questions. We had the pleasure of speaking with Marcel Lebrun from Radian6, Kami Huyse from My PR Pro, and Paull Young of Converseon. Twitter allows pros, students and anyone interested to connect with millions of different people, gather them together to have an hour long discussion or debate, and talk about passions and professions all in 140 characters what’s not to love? I know there are Twitter haters out there but I am not one of them if you use it like I do, which is not to update you on when I am in the bathroom or grabbing a latte then it is awesome! Check out the next #PRstudchat on Sept. 16 at 12pm EST and 9am PST I suggest you all join in you can also join the linkedin group.
Q1: What kind of education does a PR person need to be successful?
The overwhelming response was to take business classes as well as a diverse range of courses like Psychology, sociology; have excellent communication skills; and get some real world experience.
Best responses are listed on Public Relations Examiner but I want to pull my favorites:
@Chrisjoneslehi: Understanding business is necessary, but PR is about transmission, not just understanding. Transmission=writing these days.
@sallyfalkow: A thorough understanding of communication and how people relate to each other.
(This is me)@Marlin23: I would say internships and mentors. In school you learn how to do things, internships teach you how things get done.
Q2: What are the best PR books and industry publications to read?
@RickOpp: PR 2.0, Putting the Public Back in Public Relations, @ChrisBrogan’s new book “Trust Agents” getting a lot of good buzz.
@hdueitt: Staying up to date with all industry news is key to keeping up with trends. PR Daily, PR News, PR Week, Bulldog Reporter
@samemac: @TDefren ‘s blog PR Squared for SHIFT comm is one of the better blogs to read as an upcoming PR pro
@jodyrae: Bad Pitch Blog
Q3:Are there any other great networking sites besides Twitter, LinkedIn, and Facebook?
Twitter, LinkedIn and Facebook are great… but not the only places to network and engage with PR professionals
@BrettPohlman: Hands down PROpenMic.org. All PR students MUST be on this site. It’s a great way to get exposure to top PR Execs
@LadyMusic: PROpenMic on Ning, YoungPRPros on Yahoo, and look for social media networking events on Eventbrite or Going.com
Q4: What does a CEO look for in a PR hire?
@5W_PR: Passion, Confidence, Versatility, People Who Take Initiative to Learn & Develop
@rachelakay: I look for someone who has a passion for my clients, my company and who has done research. Do your homework!
@CTMichaels: Also, be prepared 2 start at the bottom. Showing motivation to move up & taking chances is huge in PR
@chrisjoneslehi: This CEO looks for breadth of experience, service, and (you might have guessed) strong writing skills
@rachelakay: Highly recommend new hires connect with CEOs etc. on social networks and read their blogs and comment. I give priority to those